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Most Important Soft Skills for a Sales Person

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What Are the Best Soft Skills for Salespeople?

Salespeople are the backbone of any business, and their success is directly linked to their ability to connect with and persuade customers. While product knowledge and industry expertise are important, it’s the soft skills that truly set successful salespeople apart from the rest. In this blog, we’ll explore the top soft skills that salespeople need to master to achieve success in their roles.

Effective Communication

Effective communication is perhaps the most important soft skill for salespeople. Whether they’re talking to potential customers, negotiating with clients, or collaborating with team members, salespeople need to be able to clearly and concisely convey their message. This means being able to listen actively, ask insightful questions, and use persuasive language to build rapport and trust.

According to a survey conducted by LinkedIn, communication skills are the most in-demand soft skill among employers. In fact, 90% of employers surveyed said that communication skills were essential for their employees.

Empathy

Empathy is the ability to understand and share the feelings of others. In sales, empathy is crucial for building trust and rapport with customers. Salespeople who are able to put themselves in their customers’ shoes and understand their needs and pain points are more likely to be successful in closing deals.

In a study by the Harvard Business Review, salespeople who scored high on empathy had a 50% higher chance of meeting or exceeding their sales quotas than those who scored lower.

Adaptability

Adaptability is the ability to adjust to changing situations and environments. In sales, this means being able to pivot strategies and approaches based on the needs of the customer and the market. Salespeople who are adaptable are better equipped to handle unexpected challenges and capitalize on opportunities.

A study by the University of Warwick found that companies with highly adaptable employees were 6% more profitable than their competitors.

Problem Solving

Problem-solving is the ability to identify and solve complex issues. In sales, this means being able to identify the customer’s pain points and offer solutions that meet their needs. Salespeople who are skilled at problem-solving are able to think critically and creatively to find solutions that work for both the customer and the business.

A survey by the National Association of Colleges and Employers found that problem-solving skills were the second most in-demand soft skill among employers, behind only communication skills.

Positive Attitude

A positive attitude is essential for success in sales. Salespeople who approach their work with enthusiasm and optimism are more likely to build relationships with customers and close deals. A positive attitude also helps salespeople to bounce back from rejection and stay motivated in the face of challenges.

A study by the University of Pennsylvania found that salespeople with a positive attitude sold 37% more than those with a negative attitude.

Conclusion

While product knowledge and industry expertise are important for salespeople, it’s the soft skills that truly set successful salespeople apart from the rest. Effective communication, empathy, adaptability, problem-solving, and a positive attitude are all essential soft skills for salespeople to master in order to achieve success in their roles. By focusing on developing these skills, salespeople can build stronger relationships with customers, close more deals, and ultimately drive business growth.

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